Oh, what could have been? The client, unfortunately, got cold feet at the last minute and pulled the plug. 
but we had an amazing time coming up with this idea. Wish the world got to see it.

creative director: simon creet
associate creative director: mitch duesling
copywriter: sandeep kogilwaimath
copywriter: max neiman

The following are a series of contextual ads encouraging people to bet with PROLINE.

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