ever since the 47th president of the us was sworn in, canadians were feeling increasingly unwelcome south of the border. with the Blue jays travelling to Los angeles for the world series in 2025, we saw an opportunity to show canadians that they were still loved by the people of california.

we ran a series of OOH ads near Dodger stadium. but the highlight of this stunt was the outpouring of support by canadians on visit california's organic post.

chief creative officer: julie georgas
Creative director: edd baptista
senior copywriter: sandeep kogilwaimath
designer: fedir ovechkin
senior planner: tyler murphy
vp, paid media: terri mcbay
vp, brand: danielle noel
account manager: zara turner

billboard

social post