young lions 2026 digital shortlist.

the challenge was to educate canadians aged 13-29 about the Jane Goodall institute of canada and inspire them to do their part to protect our shared home. 

after almost 12 hours of brainstorming, we cracked it: minecraft. With around 80% of its players under 30, it was the perfect platform to reach our target. and so we came up with the below.

partner: agathe maillard